Diageo has unveiled the fourth John Walker & Sons Private Collection expression.
I would describe myself as a pretty traditional journalist, trained up to be suitably and sufficiently cynical and sceptical. Nevertheless, I cannot help but feel rather honoured to be yet again invited to a special tutored tasting with Johnnie Walker master blender Jim Beveridge.
The Johnnie Walker team has unveiled the 2016 edition of its John Walker & Sons Private Collection.
Diageo Global Travel and Middle East has unveiled a new look John Walker & Sons XR 21 Year Old blended scotch whisky, in a 1-litre edition exclusive to travel retail.
Another one of those low key informal briefings this time revolving around the new Johnnie Walker expression: John Walker Private Collection 2014. As has become customary, held in London’s Soho, officiated over by Diageo’s head of whisky outreach, Nick Morgan and in the hot seat a jet and train-lagged master distiller, Jim Beveridge.
Diageo has launched the John Walker & Sons Odyssey, a new Johnnie Walker blend which is being rolled out initially in the Asia Pacific region.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
